Meet the
founder
Mary Morassutti helps organizations, founders, and leadership teams build brands that create influence, accelerate growth, and drive meaningful impact.
She is an executive brand and growth strategist, entrepreneur, and business leader known for transforming bold ideas into respected brands and helping organizations navigate their next stage of growth.
Mary knows what it takes because she's built it herself.
She founded H.U.B. Inc. and grew it from a single Toronto chapter into an international women's business organization with operations across Canada, the U.S., and the U.K.—achieving 350% membership growth, expanding to 16 divisions, maintaining an 85% engagement rate, and successfully exiting the company after nearly a decade.
That experience shaped how she leads today.
She understands that strong brands aren't built through marketing alone. They're built through clear strategy, aligned leadership, meaningful relationships, and consistent execution.
Today, through Morassutti & Co., Mary partners with founders, CEOs, executive teams, nonprofits, and growing organizations to clarify their positioning, strengthen their brands, align their people, and create sustainable growth.
Whether leading executive strategy sessions, facilitating leadership workshops, developing growth strategies, or repositioning organizations for what's next, Mary's work is grounded in one belief:
The strongest organizations are built when strategy, leadership, and brand are aligned.
Her clients range from entrepreneurs and scaling businesses to established organizations including Cadillac Fairview, BDC, Staples, Scotiabank Women Initiative, RE/MAX, Live Assets, and many others.
Mary brings executive-level thinking, practical execution, and a collaborative approach that helps organizations move forward with clarity, confidence, and measurable results.
Because building a respected brand isn't just about being seen. It's about creating an organization people believe in.
"We don’t just build brands — we build
movements."
